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Media, mysticism, and the marketing of barefoot-inspired athletic footwear

Discussion in 'Podiatry Arena' started by Admin, Dec 9, 2014.

  1. Admin

    Admin Administrator Staff Member

    Very interesting new study: Selling the sole: media, mysticism, and the marketing of barefoot-inspired athletic footwear
    Haman et al, Sport in Society: Cultures, Commerce, Media, Politics, Article in Press
    "The marketing of minimalist footwear has been successful not necessarily because of any...

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    Admin, Dec 9, 2014
    #1
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